encyclopedia Graphic design

The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include magazines, advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design especially when using pre-existing materials or diverse elements.

Graphic design tools

The equipment used by graphic designers are reasonable, eyes, hands, the traditional tools (such as pencil or ink), and computers. A concept or idea is usually not considered as a design before it is realized or expressed in visual form. However, the most important tools and the most needed in the design is reasonable. The critical mind, observational, kuantitif, and analytic also needed to design and realize these ideas. The critical mind, observational, quantitative and analytical mengkomposisi also necessary for a design.
If the designer merely following a sketch, script or instructions (which may be provided by creative director) will not be called a designer. Eyes and hands are often aided by the use of traditional or digital image editing features. Selection means the right to express ideas is also a key skill in graphic design work, and is a key factor in its visual manifestation.
In mid 1980, the arrival of desktop publishing and the introduction of graphic software applications introduced a generation of designers in the computer image manipulation and 3D image creation that previously was a hard work. Computer graphic design by allowing designers (designers) to see the effects of layout or typography changes instantly without using ink or a pen, or to simulate the effects of traditional media without demanding a lot of space.
In general the computer is considered an indispensable tool in the graphic design industry. Computers and software applications are generally seen, by creative professionals, as a means of production more effective than the use of traditional methods. However, some designers continue to use manual and traditional tools in the work, such as Milton Glaser
There is debate about whether computers enhance the creative process of graphic design. Rapid production of computer graphics enable designers to explore many ideas quickly and more detail than can be achieved by working hand scratches or cut-paste to the paper. However, faced with unlimited choices of this sort sometimes not produce the best design solution and sometimes just making circles with no clear result
New ideas often come with trial on the tools and methods, both traditional and digital media. Some professional graphic designers explore ideas using pencil on paper to avoid the limitations of computers, allowing them to think outside the box. Some creative ideas from graphic design and developed even begin until nearly the end result in mind, before it is applied either with traditional methods or computer. There is also the formation of visualization with the use of computer aided with image-making capabilities complex and fast.
A graphic designer can also use sketches to explore ideas that are complex quickly without breaking the concentration due to technical problems of computer software. "Comp" (a term in the graphic design that refers to the initial draft for submission to the client, short for comprehensive layout), made by hand is often used to obtain approval from a graphic design idea. The form of thumbnail sketches or strokes rough draft on paper can also be used to generate ideas in a hybrid process (a combination of computer usage and scratches his hands). Such hybrid process is especially useful in the manufacture of logo design in which the technical problem of software often solve concentration. Hybrid process is also used to liberate one's creativity in making the page layout or image development. A graphic designer might also employ traditional production artist (production artist) a masterful use a computer to realize the idea of sketches.
Some of the Software in Graphic Design
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Software development course will produce images that have high artistic value. This is certainly not independent from the use of software. There are several software used in graphic design, among others:
1. Adobe Photoshop
2. Adobe Illustrator
3. Adobe After Effects
4. AutoCad
5. Maya
6. CorelDraw etc.
In this case, to produce an image that has high artistic value not merely pengguasaan software itself but rather tends to art and creativity and imagination in the pouring into the picture
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Principles and design elements

Elements in graphic design as basic elements in other design disciplines. These elements (including shape, shape (form), texture, line, space, and color) form the basic principles of visual design. These principles, such as the balance (balance), rhythm (rhythm), stress (emphasis), the proportion ( "proportion") and unity (unity), then form a structural aspect of a larger composition.
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design grafis

Graphic design
is a form of visual communication using text and or images to convey information or messages. Graphic design art include cognitive abilities and skills, including typography, image processing, and page layout. Graphic designers organize the display of letters and spaces to create a composition of effective design and communicative. Graphic design covers all areas that require verbal language translation into the visual design of text and images on various media publications in order to convey messages to the communicant as effective as possible.
Graphic design is applied in communication design and fine art. Like other types of communication, graphic design can refer to the process of making (design) or any resulting product (design / design). Graphic design was originally applied to static media, such as books, magazines, and brochures. In addition, in line with the times, graphic design is also applied in the electronic media - often referred to as "interactive design" (interactive design), or "multimedia design"
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The Design Annual - inside: private identity, Festhalle, Messe Frankfur

In 2006, the Frankfurt Trade Fair together with Stylepark jointly established a new and previously non-existent format: The Design Annual. An annual event for high-end design, once again making Frankfurt/Main the center of international design happenings in 2007. In the Frankfurt Festhalle the two partners will present the best manufacturers in the high-end design segment in the fields of furniture and outdoor furniture, textiles and floor coverings, bathrooms and kitchens, office furniture, lights, accessories, flatware, electro-installations and home entertainment. The circle of participants is curated by an independent advisory board to guarantee visitors and exhibitors a high quality, exclusive and innovative event experience. In 2007 the theme of the overall architectonic and content concept of The Design Annual is 'private identity'. The event will be accompanied by numerous special exhibitions and an extensive social program.
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Conference Review: IA Summit 2007: Part II

“Creativity is not sufficient,” said Kevin. Making innovation happen requires “making time to innovate, overcoming fear, communicating ideas and process, building trust, and making believers.”

Innovation requires overcoming fear of “wasted time, high cost, diverted resources, failure, missed opportunities, and the unknown. You need a vision,” Kevin told us.

“Convince someone enough that they’re an advocate for you.”—Kevin Cheng

He suggested “starting small. Doing small things. Saying small things. Staying within your sphere of influence—people who will listen to you and agree with you. Convince someone enough that they’re an advocate for you. If you can’t find a single advocate within your sphere of influence, maybe you need to rethink. You could be wrong. Let others influence for you.”

In summary, Kevin told us, “Overcoming fear” requires that you “recognize the fears, say small things, do small things, let others influence for you, set expectations, and demonstrate success.”

Tom Wailes spoke eloquently about building trust: “People trust you, because you show mutual respect. People don’t see everything behind the design,” as Figure 13 illustrates. “They haven’t seen how you came up with it. They don’t see why it will take so long. Make design deliverables communicate as clearly as possible to stakeholders. Involve the team cross-functionally. Keep stakeholders informed.”

“A lot of the deliverables [designers] typically spend time on—wireframes and the rest—now, we don’t do that,” said Tom. We communicate design to the team through storyboarding, prototyping, product simulations. Wireframes are not very good at communicating product ideas or design thinking. We needed a clear goal.

“Sprints are not enough. Scrums aren’t great for ideating. Getting as many people involved, as many ideas as possible. Setting expectations. Not, at the end of the month, solving everybody’s problems. Visualize ideas in a really accessible format. Ideas can shine through. We’ve been playing around with different ways to visualize the experience,” as Figure 14 shows.

“Building trust” requires “mutual respect and honesty, a track record of delivery, transparency of process, and clear communication—‘show me’. In this business, you hear way too much of ‘They’re stupid.’ They’re not. They just think differently,” said Tom.

“Innovation must be novel, useful, and viable. … When we hear from the users, then we know we’re onto something. Once they believe, we can actually start doing stuff.”

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